The Discovery Insure Driving Challenge is back. Discovery Insure launched its second driving challenge that works simply by downloading a free app onto a smartphone. Anyone in South Africa can download the app to track their driving behaviour from 10 August to 31 October 2015. Those with the best scores can stand a chance to win a daily prize – a share of R1 million in BP fuel vouchers.
Discovery Insure launched its Discovery Insure Driving Challenge to help drivers improve their driving behaviour with the aim of making South Africa roads safer for all. Up to 90% of accidents are caused by poor driver behaviour, the main culprits being alcohol, speeding and distracted driving; with the use of cellphones while driving being one of the top causes of distraction.
“These behaviours can be modified to lower the number of accidents on our roads. All we need to do, as a nation, is work together to become more aware of the driving behaviours that increase risk for accidents,” says Ossip. This ties in to Discovery Insure’s vision of creating safer roads and a nation of better drivers. And, says Ossip, “The Discovery Insure Driving Challenge is a good place to start if you want to know how you rate as a driver. The app measures some of the behaviours thatincrease risk on the roads, and gives drivers a score with details of how to improve their driving behaviour for greater road safety for everyone.”
This second Discovery Insure Driving Challenge, which will run in August, September and October will build on the success of the first Challenge as Discovery Insure once again makes its innovative technology available to encourage all South Africans to become better drivers. The Discovery Insure app measures factors like speed, acceleration, harsh breaking, cornering and cellphone use while driving – all factors that play a role in a driver’s safety on the road and rewards the top performing drivers.
It’s been one year since the launch of the first Discovery Insure Driving Challenge. The first Driving Challenge saw 60 000 participants download the free app “It’s a fact that when dealing with driver behaviour, drivers consistently overestimate their abilities, and underestimate the risk for an accident when talking or texting while driving,” says CEO of Discovery Insure, Anton Ossip. “This is where the app of the Discovery Insure Driving Challenge makes a difference, and we’ve seen the improvements in driving behviour following the first Challenge,” he adds.
With its first Driving Challenge, Discovery Insure collected over 70 million kilometres of driving behaviour data. On average, those who took part in this Challenge improved their driving behaviour by 20% within the first two days. The average trip rating was 3.5 out of 5 over the three months of the first Challenge.
The outcome of the initial Discovery Insure Driving Challenge showed women were better drivers than men. Interestingly though, men were more prone to speeding and harsh cornering, and women harsh braking and cellphone use. Now there’s a chance for men to turn the result of the first Discovery Insure Driving Challenge around.
The second Discovery Insure Driving Challenge is open to all road users in South Africa. They simply have to download theDiscovery Insure app. Participants who earn the most tickets, based on their driving score and motivating others to participate, can win their share of R1 million in BP fuel vouchers.
It’s easy to take part in the Discovery Insure Driving Challenge
• Download the Discovery Insure app from the Apple App Store or Google Play Store.
• The app will measure driving behaviour on daily trips and give participants a score out of five.
• Every drive, based on its rating, earns participants tickets into the daily prize draws.
• Participants earn more tickets into the daily prize draw by challenging friends and family to compete with them.
• Surprise challenges will take place throughout the competition running from August to October 2015.
• These surprise challenges and spot prizes will depend on how well participants drive on a particular day and over time, and how many other drivers they’ve added to their Leaderboard.
Look out for the competition hashtag #DIDC2015 on social media and visit www.discovery.co.za/portal/individual/insure-driving-challenge-campaign for further information.
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